Category: Features

I don’t know why, but I was expecting something truly amazing with the release of ECCO’s new BIOM shoe. How could I not? Their thebiomproject website shouted “everything you know about shoes is wrong”. Although just a few weeks back they changed their copy to, well, better reflect the final…

Look at the difference between the same runner wearing shoes versus barefoot, and the position of her feet as they’re about to make contact with the ground. [These are images have not been staged, directed or altered in Photoshop. You can find these two images on popular micro-stock photo sites,…

I’ve received a number of emails asking* if Skora shoes would be appropriate to wear to work (the office). This question makes for a fantastic blog post! Many of us (including shod runners) would like nothing more than to go around the office barefoot, or at least in our socks….

Pronounced “score-ah” or “skoorah”… In Polish it means “skin or leather”. This I knew as I speak the language. But it turns out in Swedish the noun ‘skor’ means “shoe”. Maybe it was just a coincidence. Skora will serve as the name for the product intended to result of this…