Our Blog
January 8, 2011
Skora releases teaser photo of upcoming minimal running shoe
Skora Running released a teaser shot on the company’s Facebook page of their upcoming laceless minimal running shoe. Photo and comments indicate this is an early pullover (aka upper sample). LINK: http://on.fb.me/ffQs1L
July 29, 2010
Skora seeking social media intern
Skora, a minimalist footwear startup, is seeking a social media intern/volunteer. To learn about this opportunity please visit: http://skorarunning.com/intern/
May 14, 2010
HBO Sports Examines the Barefoot Running Movement
Real Sports with Bryant Gumbel examines the barefoot running movement; When the Emmy®-winning shoe returns May 18, exclusively on HBO. REAL SPORTS WITH BRYANT GUMBEL presents more enterprising features and reporting when its 158th edition, available in HDTV, debuts TUESDAY, MAY 18 (10:00 p.m. ET/PT & 9:00 p.m. CT), exclusively…
October 3, 2009
Skora releases concept of minimal running shoe
For those that haven’t subscribed to receive newsletters from Skora then we posted it here.
August 23, 2009
Consumers Say “No More” to Motion Control Running Shoes
June 2009 retail figures* are showing that: ‘Motion Control’ shoe sales fell 13%, ‘Stability’ shoe sales fell 2%, while ‘Neutral’ cushioned running shoe sales increased by 16%. I think this is much more than seasonal trend, it’s proof that consumers and runners alike are searching for shoes that are ‘less‘ rather…
August 3, 2009
You’re Incapable. Hail the Running Shoe!
I find it amusing yet disturbing how mainstream running footwear brands try to enforce their belief that there’s something wrong with your body. Somehow you’re born with deficiencies that prevent you to run, thanks to running shoes a remedy was found. Too funny!
August 2, 2009
ESPN Poll Suggests 1 in 3 Would Run Barefoot
ESPN recently conducted an informal poll asking: “A recent theory in the running world proposes that running without shoes is better for you. Would you consider running barefoot?” The result? The average from coast-to-coast shows 34% would give it a try… Below are the results from over 6,000 respondents across…
July 22, 2009
Baring your Sole
Image courtesy mikebaird Original post by STEVE KILGALLON – Sunday Star Times Thirty years ago, the modern running shoe was invented. Since then, running-related injuries have risen. And so a growing movement of runners are taking to the streets barefoot. Perhaps no man has had more positive influence upon running than…
June 13, 2009
New Documentaries Examine America’s Food System
Original post: good.is by Peter Smith There’s a bumper crop of new documentaries examining America’s food system. Here’s a sampler. The slurping of ramen in Tampopo makes me want to run out to the noodle bar. Mario’s Italian food in Mostly Martha turns even humble, dried pasta into something sensuous…
June 13, 2009
Should You Toss Your Running Shoes and Go Barefoot?
Image courtesy Remember when you were a kid? You raced around the playground or the yard for hours at a time, somehow managing not to hurt yourself despite your lack of $150 running shoes and custom-made $400 orthotic inserts. There’s a growing sense in many quarters that your childhood impulse…