rediscover barefoot running, learn about minimal running footwear

Listed on running.alltop.com

Posts Tagged ‘technology’

Shoe Marketing: Tech-not-logic (Part II)

By Tue • May 18th, 2009 • Category: Lead Story

We’ve been indoctrinated to believe that when running shoe companies develop new “advanced” materials (without real scientific evidence proving their benefit) that these advancements are better for us. They still call it “technology”, but do not let you be fooled.


Shoe Marketing: Tech-not-logic (Part I)

By Tue • May 17th, 2009 • Category: Lead Story

Humans have been barefoot for several million years (~2 million actually). It means that our bare feet have the ability to carry us around on all kinds of surfaces – hard ones as well as soft ones. It means that we have the ability to adapt ourselves to our surroundings.



Buy at Zappos.com!