I find it amusing yet disturbing how mainstream running footwear brands try to enforce their belief that there’s something wrong with your body.  Somehow you’re born with deficiencies that prevent you to run, thanks to running shoes a remedy was found.  Too funny!

Remember when you were a kid? You raced around the playground or the yard for hours at a time, somehow managing not to hurt yourself despite your lack of $150 running shoes and custom-made $400 orthotic inserts. There’s a growing sense…

[photo: Freshnessmag.com]
Footwear giant Nike has revealed plans to reach 100% of footwear production of its (”baseline”) Considered standards by 2011, all apparel by 2015, and equipment by 2020. You can download these ’standards’ that Nike has set for itself here.
On October 28th, 2009, Nike President and CEO, Mark Parker, started the keynote address by [...]

Low/flat arches, high arches, normal/neutral arches. You’ve heard these terms, and like many, probably look to athletic shoes manufacturers (and running magazines) to point you in the right direction. To cure the handicap you seemingly poses. But do you?
I personally have somewhat low/flat arches. Yet, I’ve been running injury free for [...]

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Why is the naked human foot viewed as less attractive then the rest of our body? Share your thoughts and comments!

Many of you might have seen the MBT shoes. Although this is not a review of the shoes, it is an observation of the marketing.