We’ve been indoctrinated to believe that when running shoe companies develop new “advanced” materials (without real scientific evidence proving their benefit) that these advancements are better for us. They still call it “technology”, but do not let you be fooled.

Humans have been barefoot for several million years (~2 million actually). It means that our bare feet have the ability to carry us around on all kinds of surfaces – hard ones as well as soft ones. It means that we have the ability to adapt ourselves to our surroundings.

Running shoes or trainers are designed to minimize heel strike and maximize toe spring. Or so you thought… What actually ends up happening is we slam our heels on the pavement harder than necessary because we want to feel the feedback that is, ironically, cushioned by the shoes on our feet. Here are 5 things to look for when you’re buying a pair of runners…

I’ve received a number of emails asking* if Skora shoes would be appropriate to wear to work (the office).
This question makes for a fantastic blog post!
Many of us (including shod runners) would like nothing more than to go around the office barefoot, or at least in our socks. Too bad we can’t.
There are a number [...]