Tag Archives: born to run
Wall of Running Shoes

Consumers Say “No More” to Motion Control Running Shoes

June 2009 retail figures* are showing that: ‘Motion Control’ shoe sales fell 13%, ‘Stability’ shoe sales fell 2%, while ‘Neutral’ cushioned running shoe sales increased by 16%. I think this is much more than seasonal trend, it’s proof that consumers and runners alike are searching for shoes that are ‘less‘ rather than ‘more’. In a related [...]

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Barefoot Running on the Beach

Baring your Sole

MacDougall explains. “The foot is the greatest disciplinarian. You can’t over-pronate, can’t over-train, can’t over-stride … if you do anything wrong, the foot will tell you `uh uh, don’t do that’. Shoes are like morphine: a sedative that deadens the pain.”

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