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Posts Tagged ‘Born to Run’

Consumers saying “no more” to Motion Control running shoes

By David • Aug 23rd, 2009 • Category: Features

June 2009 retail figures* are showing that:
‘Motion Control’ shoe sales fell 13%, ‘Stability’ shoe sales fell 2%,
while ‘Neutral’ cushioned running shoe sales increased by 16%.
I think this is much more than seasonal trend, it’s proof that consumers and runners alike are searching for shoes that are ‘less‘ rather than ‘more’.
In a related post on Time, [...]



Baring your sole

By David • Jul 22nd, 2009 • Category: Lead Story

MacDougall explains. “The foot is the greatest disciplinarian. You can’t over-pronate, can’t over-train, can’t over-stride … if you do anything wrong, the foot will tell you `uh uh, don’t do that’. Shoes are like morphine: a sedative that deadens the pain.”




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