June 2009 retail figures* are showing that:
‘Motion Control’ shoe sales fell 13%, ‘Stability’ shoe sales fell 2%,
while ‘Neutral’ cushioned running shoe sales increased by 16%.
I think this is much more than seasonal trend, it’s proof that consumers and runners alike are searching for shoes that are ‘less‘ rather than ‘more’.
In a related post on Time, Christopher McDougall shares that not a single running shoe company has reached out to him since his book, Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen dropped. Are you listening shoe companies?