I find it amusing yet disturbing how mainstream running footwear brands try to enforce their belief that there’s something wrong with your body. Somehow you’re born with deficiencies that prevent you to run, thanks to running shoes a remedy was found. Too funny!
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Shoe Marketing: Tech-not-logic (Part II)
Read: Part I Technology That Is Not Technology We’ve been indoctrinated to believe that when running shoe companies develop new “advanced” materials (without real scientific evidence proving their benefit) that these advancements are better for us. They still call it “technology”, but do not let you be fooled. When shoe companies…
Do Running Shoes Cause Injuries?
Original post on RailRiders.com/blog. Republished with author’s permission. A very insightful post that captures the history and future of running footwear. Hope you like it. Happy trails, David. Let’s say that you have been away from running for years but suspect that your feet will need extra pampering now that…
say what you mean
Many of you might have seen the MBT shoes. If you’ve taken a flight in the past 2 years or so and flipped through those entertaining in-flight shopping mags, then you’ve seen these silly shoes. Recently, the marketing company behind this brand of shoes launched their “anti-shoe” campaign. This ad…