Skora, a minimalist footwear startup, is seeking a social media intern/volunteer.
To learn about this opportunity please visit: http://skorarunning.com/intern/

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June 2009 retail figures* are showing that:
‘Motion Control’ shoe sales fell 13%, ‘Stability’ shoe sales fell 2%,
while ‘Neutral’ cushioned running shoe sales increased by 16%.
I think this is much more than seasonal trend, it’s proof that consumers and runners alike are searching for shoes that are ‘less‘ rather than ‘more’.
In a related post on Time, [...]

I find it amusing yet disturbing how mainstream running footwear brands try to enforce their belief that there’s something wrong with your body.  Somehow you’re born with deficiencies that prevent you to run, thanks to running shoes a remedy was found.  Too funny!

ESPN recently conducted an informal poll asking:
“A recent theory in the running world proposes that running without shoes is better for you. Would you consider running barefoot?”
The result? The average from coast-to-coast shows 34% would give it a try…
Below are the results from over 6,000 respondents across the country.  Quite promising data despite nearly 40 [...]

MacDougall explains. “The foot is the greatest disciplinarian. You can’t over-pronate, can’t over-train, can’t over-stride … if you do anything wrong, the foot will tell you `uh uh, don’t do that’. Shoes are like morphine: a sedative that deadens the pain.”

Original post: good.is by Peter Smith

There’s a bumper crop of new documentaries examining America’s food system. Here’s a sampler.
The slurping of ramen in Tampopo makes me want to run out to the noodle bar. Mario’s Italian food in Mostly Martha turns even humble, dried pasta into something sensuous and ripe with meaning. From Pulp Fiction’s [...]

Remember when you were a kid? You raced around the playground or the yard for hours at a time, somehow managing not to hurt yourself despite your lack of $150 running shoes and custom-made $400 orthotic inserts. There’s a growing sense…

I’ve been looking at runner’s stride more and more. I’ve covered this in a previous post however I must admit that my concern for runner’s health is concerning me more and more.

I’m very pleased to introduce Sherian, our newest contributing blogger. Sherian is a great writer with an amazing talent for story telling. Keep an eye out for her first post dropping later today, Sunday May 17th. Welcome Sherian!!!
Happy trails,
David