June 2009 retail figures* are showing that:
‘Motion Control’ shoe sales fell 13%, ‘Stability’ shoe sales fell 2%,
while ‘Neutral’ cushioned running shoe sales increased by 16%.
I think this is much more than seasonal trend, it’s proof that consumers and runners alike are searching for shoes that are ‘less‘ rather than ‘more’.
In a related post on Time, [...]

I find it amusing yet disturbing how mainstream running footwear brands try to enforce their belief that there’s something wrong with your body.  Somehow you’re born with deficiencies that prevent you to run, thanks to running shoes a remedy was found.  Too funny!

ESPN recently conducted an informal poll asking:
“A recent theory in the running world proposes that running without shoes is better for you. Would you consider running barefoot?”
The result? The average from coast-to-coast shows 34% would give it a try…
Below are the results from over 6,000 respondents across the country.  Quite promising data despite nearly 40 [...]